July BlueCloud1

Hello everybody! Welcome to July, 2015 Blue Cloud Select videos. We've got some good stuff today and if you haven't watched the other videos that gives you the update on Blue Cloud Select, make sure you watch that. It's called Free Puppy Giveaway and I think you'll enjoy it. I just want to make sure everyone sees that so before you do anything make sure you watch that. Really important information on there about while there's stuff rolling out some new ways that involve your current subscriptions and everything else under the sun so make sure you check that out and one other thing that I put a post in the Facebook group. If you're not a member of the Facebook group, make sure you join. It is really cool what people are sharing in there, but I really wanted people to make sure that you keep asking questions. I mean everyone on Blue Cloud, my team sees me once a month. I go into a room or if I'm on a trip, I love answering these questions and I want you guys to ask me as many. I'm happy doing this 5-6 hours at a time, but I want to make sure that you guys ask me tons of questions so even if you've been a member for a couple of months, make sure every month you submit questions and they can be difficult or as specific as much as you want. I really want to make sure you guys get tons of value out of this because I think that this could make a huge difference and hopefully help a lot of you so make sure you keep asking questions and they can be as specific and weird as possible. Think of this as a consulting call.

So that's that and we're going to run through it today. We're going to get some new questions. I'm going to skip over a lot of the ones that are repeats because I think that's for everyone's best interest and we will just dive in. Alright, we'll get started here.

Question 1: Please I am just beginning with developing apps, one of my greatest challenges is getting content for my apps, especially quiz kind of apps. How can I go about getting content that is also not copyright? [2:07]

Answer #1:

·       Great question and anyone out there realize that content is kind of becoming the future of the internet marketing. Content marketing is the new hot thing and that is obviously going to transcend down to mobile so this is a really important question because being able to turn content from the web and package it into any sort of app is an incredible skill and it's a really hot skill and being able to do this sort of thing is going to be really effective so I really appreciate this question.

·       Secondly, I think the more practical side is if you want to create a content app. For example, a quiz app, how do you get content and this is something that I actually learned in one of my masterminds. My highest level mastermind and what all the top websites do is they find ways to get tons of really good content really, really cheap and there's two ways to do that. You can create content or you can license content. Now, does that sound familiar? Does that sound like anything we might be doing in the app business, like the idea of source codes? Like instead of building your own source code, you license someone else's source code.

·       The same idea with content. The reason I wanted to start with that is because this is not a new concept in business. This is what a lot of people do so anytime you think 'do I need to build something', always ask yourself 'is there a way to take something that someone else has already done and pay them a little bit of money just for the rights to use it" and then you can just focus on the marketing. So whenever you are in a situation like this, whether it be content or source code or having to go out and get something, before you build it yourself, always ask yourself 'can I license this? Is there someone else who has already done this work?" Leverage what they've done.

·       So to get content, you're either going to create it or you're going to license it. Both can be very lucrative and there are pros and cons to both. The first three I have here are all licensing deals. What this means, so Creators.com, KingFeatures.com, TribuneContentAgency.com, you can go to those websites and you'll see what I'm talking about and they vary in price. They can be anywhere from $10 a month for licensing certain content all the way up to $10,000 a month depending on how much content, but you can get stuff like Ink Magazine, Fast Company. You can get all their articles and you can use that in your app. Now for a quiz app, what you can do is you can license things like astrology or astrological signs or comics or anything like that. You can license all the stuff you see like in USA Today and national publications. You can license that stuff for like $10 a month. It's crazy and you can use all that. You can say "this is our comic. We're using this".

·       So it's really powerful so search through all of those. What licensing allows you to do is it allows you to re-purpose really high quality stuff and make it look like it's your own sort of white labeled solution. Now the reason this is really good in mobile is because we don't on SEO websites, you rely on unique content to get new traffic. Google can tell if there's duplicate content accounts there, but on mobile, that's not the case at all. We still have years before that happens so you can go out and license content from these content people, you create your own apps and theoretically provide massive solutions to people and beat them on all the ASO keywords.

·       There's a lot of different ways to do that, but to answer your question directly, I could go on for days about this stuff. Licensing content can be a very, very cheap way to get tons of really high quality content like political content. Chuck Norris I think is on Creators.com and you can license his stuff for like $20 a month. Like his weekly column or whatever.

·       Now if you want to create your own, you can go to places like Elance and you can find people that will just write you tons of articles anywhere from $10 up to $100 or $1,000 for an article depending on what you want to write. Just go out there and like read their work and go "I'll pay you this amount of money for this many words this often".

·       Another option is you can go to something like Constant-Content.com and you can actually buy pre-written articles. Whatever your quiz is on, you can go in there and you can search for articles that people have written that have never been published anywhere and you can buy the full rights to that content for like $40. You get the entire article and then you can pop that in there as purely unique. You own it full out. I mean it's yours at that point. You can get on any topic you want.

·       Those are three different ways. You can create your own from scratch. You can go and you can buy original content or you can license original content that's already out there and any way you spin that, you can spin up tons of content really, really fast for not a lot of money. That's the best way to do it.

·       I hope that's actually helpful for anyone out there who is looking for cheap ways to beef out your app because this is the kind of thing, like I can promise you this is what the top, top marketers in the world are doing right now. This is like the hot new thing and if they're just doing this on the web right now, you know things like buzz feed and all that, we could be way ahead of the curve on mobile doing this kind of stuff. This is definitely insider stuff.