June BlueCloud 3

Question #8: How many hours a day do you spend on unproductive things, e.g. Reddit, YouTube? Sometimes I'll set aside two whole days to work on y business, but 48 hours go by and all I've done was read every page of Reddit. How can I avoid getting sucked into that vortex? The reason I do it is because when I think about the business, I get anxious because I don't know which app to focus on or if what I'm focusing on will have a greater impact than another doing something else. [:41]

Answer #8:

·       So first of all, this happens to everybody. I mean it definitely happens to me a lot or it doesn't happen to me anymore as much as it used to, but when I first got started I wouldn't necessarily procrastinate by watching YouTube or Reddit, but I'd freeze and I wouldn't tackle things. What I really want you to know is this happens, it's a very, very common thing and that there's a clear solution for this. If you don't listen to Tim Ferris' podcast, he's huge on productivity. That's his thing. I would definitely recommend that. He's good, especially the one about what's his name, Noah Kagen, the guy who does [unclear 1:20] That's a really good one.

·       So to answer your questions, what should you do? First of all, I don't really do that sort of stuff during the day anymore. I definitely do it at night for something when I want to relax and Reddit's got some great stuff. YouTube has some hilarious videos, but during the day I'm pretty focused and I'm pretty dialed in. I don't really mess around during the work day. I'll go on Facebook, but mostly because I want to respond to people's comments or buy some traffic or something like that, but that's about it.

·       A few things that have really helped me: download Chrome Extensions. There's one called Facebook, gosh what's it called? Facebook Kill Feed or something like that and it just [unclear 2:00] your news feed. So you open up Facebook and it just eliminates it. It says "go back to work" or something and a lot of that is because it's really, it just becomes a habit to type in that F and Facebook fills in and you go right to Facebook. So go to extensions that I'm assuming you're using Chrome. I'm sure the other browsers have stuff like this that will block the websites for you.

·       Second thing you want to do is get a time tracker. RescueTime is an awesome one where it basically monitors everything you do all day and spits out a report at the end of the day. It forces you to be really honest with yourself and like they say, what gets measured gets managed. I would get RescueTime and just fire that up and just watch yourself. When you see that report, you're going to look at yourself and say "oh my gosh. I can't believe I'm doing this". It makes it very real.

·       The third thing that I've done is don't focus on the apps themselves. Focus on the systems that make those apps [unclear 3: 02] will then go forward with and that seems like a small thing, but it very quickly addresses something I'm going to talk about in a second, which is the apps have the ability to fail and systems won't fail or systems can always be tweaked and that's a huge piece of it. Think about that. Instead of saying "I have to pick key words for this one app. Oh gosh what do I do", stop and go back and say "how do I create an operating procedure to train someone to pick the key words for all my apps moving forward so I never have to do this and feel like this again". That's a good example.

·       Here's some actionable stuff I do, like actual day to day things that I do. One or two days a week, I do not do this all five days a week because it is very taxing, but I block off every hour on my Google calendar from 7am-10pm and every hour and it can be take an hour and read a book or take an hour and chill out or listen to music or it's like spend one hour writing this, spend one hour doing this and you take a five minute break after each one or whatever it may be, but you'll see that that is a really, really powerful and very exhausting exercise that can be really effective.

·       Chad [unclear 4:25], a great, great friend of mine, he taught me something that's really pretty incredible, which is the idea of accountability partners and I've known about accountability, you guys all know about accountability stuff, but what he and I do, we did this when we were launching a few courses back in the day is that when we would say we got something done, we would write each other like a check for a couple thousand dollars, which was a ton of money. Even now it's a lot of money and I'd put it in a sealed envelope with his address on it and if I didn't get it done, that letter would go in th email and Chad would go cash it and vice versa. I mean if you want to get a fire lit under your ass, that's the way to do it. Do it with someone you know like in your family or a friend or whatever that will hold you to that. So that's a really good one.

·       Third, spend 30 minutes prioritizing what you're going to do for the day. Often not having a priority schedule can lead to a lot of these feelings of paralysis or whatever it may be, but if you stop for 30 minutes and go "what are the three things I want to get done today, by the end of the day, what are three things I need to get done that will make me feel successful" and at the end of the day, write down the three things that you did and see if those match up and if they don't, ask yourself why and keep doing that every day.

·       You definitely need to have stakes involved. You can't, self motivation is kind of a farce in my opinion. I think you need to have some line, some kind of accountability.

·       I would ask you where you work? What does your environment look like? Is it your home? Your office? Whatever it is, try changing that up. Try getting a new space. Invest in a new place. Go to a new coffee shop, whatever it may be. Change your schedule. Just mix it up. You'll find that you're going to, that's going to make a big difference.

·       Finally Perry Belcher, a good buddy of mine. I was talking to him last week and this guy is just I mean [unclear 6:32] sales machine. This guy makes $50-$60 million a year, just a complete tank and he's an awesome dude. Super smart. We were talking about something along these lines. How do you get through business obstacles and he said 95% of inaction and procrastination in business comes down to either the fear of failure or the fear of success. When you look at why you're not doing something and you frame it in that sense and say "I'm not doing this because I'm terrified of something happening" and then you identify what that fear is. You define that fear and then you start to break it down and say "why is this still stopping me" and you're open about it and you talk to people about it and you are honest about it, you'll start to feel this energy come back and you'll start to feel this procrastination and the most amazing thing that happens is that the time, the feeling of time in your life starts to feel much more valuable, much more like an opportunity and it only comes when you say "I'm scared of working on this app because I don't want to bomb again. I don't want to work on another app and feel like I'm putting all this work and then it gets no downloads. I can't deal with that anymore" and once you realize that you're just scared of that happening, you start to say "how do I make sure it doesn't happen? What do I need to put in place to make sure that this won't fail and I won't feel this again" and so that's something I would really recommend is defining and getting to the core emotional reason because that is you know, whenever someone has a productivity or procrastination issue, that's what it always comes down to every single time for all of us, entrepreneurs especially.

June BlueCloud 2

Question #6: How and where do I start? What if I only have a laptop? Can I get app games to work on Facebook as well as on SmartPhones? [:9]

Answer #6:

·       Okay so this is someone who is just ready to get going and actually a lot of people have been asking me about these kinds of questions, putting games on Facebook, how to cross promote our platforms and things like that. I'm just going to do a quick run down for you.

·       Blue Cloud Select is a great place to start. I think you should definitely go through all the existing videos. We've got how ever many hours of video at this point and all the free resources we're going to be rolling out.

·       What is your business end goal? What are you trying to do because that's going to dictate what kind of business you want to build?

·       You want to start with a template, whether it be one of my source codes or somebody else's. You definitely want to start with a template just so you can go through the whole process and you can understand what this is all about.

·       If you just have a laptop right now, what I would definitely recommend is buying a really inexpensive source code and buying a course based on what you want to be focused on. If you want to learn how to code, you should buy one of the coding courses we have on our site about either Android or IOS written by two awesome Blue Cloud guys who have had huge success with coding. If you want to focus on the marketing, buy ASO and the reskin courses and things like that. Just slowly start to build your education and have a template so you can have something to work on.

·       We have the free books and courses and everything else.

·       In terms of Facebook, if you want to put your app on Facebook, Facebook has I think the Canvas, which deals mostly with [unclear 1:38] and Facebook is SDK and all that. So when you build your app, you can't necessarily import it completely, easily from IOS or Android, but what you can do is modify it and create a version of it that will then get put into the Canvas.

·       Facebook Canvas is always evolving. It depends on the different codes that you put on there. [unclear 2:05] is typically the easiest one to do. It's a little complicated, but if that's what you want to do. I'm not going to get into it completely right now because not everyone here is all about Facebook SDKs and stuff, but that's what it's all about.

·       What I would recommend to you is definitely just get started with all the free eBooks. Take a course on whatever it is you're interested in. Buy a cheap source code and get rid of the rock.

Question #7: I'd appreciate some feedback on my game plan over the next few months. As many people know, Clash of Clans and its various clones out there make a lot of money for the bigger companies that produce them and pour money into their marketing efforts. It's not trivial to create a real time strategy game for mobile or any platform for that matter. As such, this puts game development in this genre out of reach for many indie developers trying to make a living. However, as a Unity developer, I have purchased this asset a few weeks ago and have come up with a development plan that would take roughly two months to implement. My question is this: for me, I run quite lean and two months is a lot of time to invest into a project. Is it worth taking a punt? People I have spoken to so far have two schools of thought: 1) There is so much competition in this genre that any attempt to compete with the bigger companies is futile and upon releasing your Clash of Clans clone to the app store, it will instantly go to the bottom of the heap you will get minimal downloads and no ROI, that's horribly depressing by the way, 2) Competition is tough in this category, but the market isn't flooded. It takes time and effort to make a good real time strategy game and as such, there is still market space for people who come up with a good clone with a new and exciting theme. You may not get rich quick, but if you put a good quality real time strategy game into Google Play, you could potentially do much better than say yet another Candy Crush clone and may attract users looking for an alternative to Clash of Clans. Thoughts? As I said, I'd really appreciate any feedback you have to offer. Is it a good idea? Do you think it will instantly fail? [4:11]

Answer #7:

·       Okay so if I understand this correctly, you're a Unity developer, you've got two months of time and you, I can't tell if you have a source code or a template or you purchased a real time strategy something to get going. I'm assuming you did based on the way you framed it, but I'm not entirely sure. So we're going to talk through a few different things.

·       First and foremost, you're not going to compete with Clash of Clans. I mean, they're not your competition and so you have to have a liked out template to compete with them and even if you do, just I wouldn't even think about that as your competition. That's like saying I should be competing with a company making $3 billion a year. Even if we're in the same business, it doesn't, it's not who you should be competing with. What you should be competing with is like the lifetime value game if that make sense. So you should be thinking about 'how do I use this to create a lifetime value that is ROI positive'. Who gives a shit about Clash of Clans or whatever the other people out there, there is an infinite amount of traffic that you can go get once you have a high enough lifetime value. So don't even think about competing with them. The only way you would is if you have an unbelievable template, a huge team and a massive budget. Just get out of the idea of competition with them.

·       Like I said, number 1 is completely ridiculous. Competitors can come and go and you know. The idea that you shouldn't walk into a market because there's so much competition just means that you are not ready to put in the effort and the time and the money to be the best and that's not necessarily a bad thing. I mean there's a lot of markets I wouldn't walk into, like the insurance market. I'm not going to start selling insurance, but in this business like there are not too many competitors in a real time strategy game. There might be a lot of competitors at the top grossing level, but I have a feeling if you're running a lean start up, you don't need a lot of money. You probably need to make what? Five grand a month, ten grand a month to feel really good about life and that is very different than making $35 million a month, which is what those guys are making. So there is no competition. You're only competing with people at your level. Always remember that.

·       Number 2 is definitely where you want to go. You've got to find your niche, you've got to find a way to do this and you've got to get really, really dialed in on your focus and on the users themselves, not on the marketplace. It always comes down to the users.

·       I have a lot of experience with these real time strategy builder games and I did a great interview with JP who ran all the data and acquisition for a bunch of these games and there's a couple of games, if you want to go download them. One is Behind Enemy Lines, I think it's called. There's one called Shipwrecked. There's one called Bright Wood Adventures, maybe. If you look up [unclear 7:23] I don't know, but you'll see it. I have intimate knowledge about all three of these builder real time strategy games and it is so 1 million percent analytics. There is nothing else that even comes close to important for these games. Like this is all these guys care about day in, day out is the analytics and every decision, every development, every design, everything is done from analytics. So it doesn't matter what the theme is. It doesn't matter like your marketing strategy. Yeah, it might come into play eventually, but all that matters is the analytics in these games so you might have the template and you might have the theme. As a developer you need to realize that your entire strategy has to be built on the data because that's how these games do compete. So if you want to get like make your game better and better, realize that you are just buying an analytics platform that happens to have a game on top of it. That's all that matters and how well you can build an analytics platform will determine how well you can beat everyone else.

·       Once you get that analytics platform built out, which can be as simple as Google Analytics if you want. If its definitely gotten to the point where it's good enough to use, then it's all about user acquisition. So you're going to build this real time strategy game, like Clash of Clans. What's going to happen is you are going to find what path people take to monetize the best. So what's going to happen is you're going to say they install the game, they complete the first whatever task. They build a barrack or house or whatever it may be and then they purchase it. There's going to be a very clear behavior that leads to action and it might be that they reach level five and people who reach level five have a 600% more chance of spending money, but whatever it might be. That's what the analytics tell you. Then you're going to go out to ad networks and you're going to go buy all the traffic that matches those people and be like "we're going to target 15-35 year old males in Korea who also have these apps installed on their phone and that's who we're going to buy against and those people are worth $1.28 to us. So we're going to spend $1.50 because we can take a loss. We just need to get more people in here". That is how the entire thing works. They don't care about Clash of Clans. They don't care about Game of War. Those games are just, they're competing with themselves to get the data better so they can go buy more traffic. It doesn't matter about the other apps in the store because when you get into these games, ASO doesn't make a difference. It doesn't matter. Your organic traffic is not going to, it's going to become a very small part of your overall traffic strategy once you get the analytics dialed. You have analytics of people that you know you monetize the best. You can just go out and buy a million downloads as opposed to waiting for 50 to come in off your key words. Start thinking about that too. That is what it's all about.

·       Competition is never a discussion for winning products so when you have a product and you are sitting on it and it's got an LTD of $2.50 you're not going to be sitting around going "look at all the other competition. How can I ever beat them? I only have a lifetime value of $2.50". No, you start [unclear 11:01]. What ad networks can I go buy traffic on for $2.49 all day? That's the shift that you're going to see. That paradyne where it's no longer about the competition. All it is is about how can I tweak this internal game and make this better? How can I improve the metrics? How can I get more notifications? How can I get more point sales? How can I get people to buy more in the app? Then how could I go buy more users to push in there? It has nothing to do with your key words or your ASO or your theme or anything like that. It all has to do with that formula.

·       So I just want to drive that home because when you're looking to build an app like this, which is going to be a big app, it's going to be complicated, but it's also going to be very lucrative if you dial it in. What I will tell you is that you need to stop thinking about competition and you need to start thinking about analytics and the internal ecosystem. That is all that matters to you because eventually with apps like this ASO goes away. I mean I think I've told this story before. With Bright Wood Adventures, we launched it on IOS and I opened up iTunes Connect and there's one key word in it. They only put one key word in the launch and the reason was that they looked at me and they go "why the hell would we ever care about key words? How much organic traffic could we really get? We're going out here buying $25,000 worth of people a day? What is ASO going to do for us?" and eventually they add some key words, but this is how they come in. They go "we just need more traffic because we have a winning product. We don't need this stuff. We don't care about this theme. It's just for brand".

·       I hope that helps. I hope that makes sense and I really wish you the best of luck. Definitely keep me in the loop on how that unfolds and that would be really cool to see that all play out.

June BlueCloud 1

What is going on everybody? It's Carter here saying 'what's up'. Gosh, this summer is great stuff and wanted to say thank you. This is our one year anniversary of Blue Cloud Select! Can you believe that? That's unbelievable. It's been a great trip and I'm super pumped we're still doing this and people seem to be getting value out of this so I'm really excited and what you're going to see next month is that we are totally vamping up this whole place. So it's really, really exciting. So anyway, without further ado, we've got some really great questions and definitely stick around for the end of this. We've got some really big questions about how to build big games, about productivity and I'm going to do a special section on app store analytics that I think you're really going to dig so I urge you to stick around and go through all this stuff and make sure you get everything you can out of it. Okay so first question.

Question #1: When are you releasing your new event? If it is an in person event, there's no way I'm going to miss it. Please let us know as soon as you can. Can't wait for it! Can you give us any clue or anything to see what we are in for maybe? [1:11]

Answer #1:

·       Thanks a lot for writing that. That's super cool. I am the first to admit, I sent out a survey a couple of months ago and we didn't follow up on that and I should have. That's my fault and there's a good reason for that. Basically I got a way bigger response than I was expecting. I mean I had hundreds and hundreds of people write back and they're like 'where do I sign up', 'where do I go', which is kind of a marketers dream, but as you can imagine, I really don't want to do something just for the money. I want to make something really special and so I was faced with a position of do I make a big event and kind of lose that touch and you'll get a lot more people there and we can do a lot more with it because we have a lot more money, or do I keep it really small and it will be less people, but it'll be more intimate and we'll have a much more connective experience. So I'm still trying to figure that out and I think more logistically speaking, we're building a lot of courses right now at Blue Cloud and so the time line is just a little difficult.

·       The second half of this year I'm really going to try to make something happen, even if it's an informal thing where you know we just get everyone together, but once we get through upgrading this Blue Cloud Select thing, I'm releasing a massive like 25-30 hour course, like a boot camp 30 day course all about everything I've ever learned about apps and building awesome apps and building businesses that's not really about app reskinning as much as it is just this is how you really build real businesses up for an app. This is after interviewing tons of people. I did it for this podcast. I haven't released it. This is after my own experiences after working with dozens of top grossing and heavily funded apps out in San Francisco and so I'm really working on that and trying to make this thing super cool. I've been working on that a lot.

·       Like I said, it's a live event. I just need to figure out how big I want it to be and more than anything I want it to be the most possible value for all of you, the people who want to attend. If you have any thoughts on that, if you feel strongly one way or the other, always feel free to write me an email Carter@BlueCloudSolutions.com. I get that email. It's in one of my in boxes and you guys as Blue Cloud Select members, feel free to email me anytime. That's part of being a Blue Cloud Select member. I would love to hear from you. Otherwise in the next few months, definitely by the end of this year we'll have something on the books and planned out. Thanks for the question and a little boost to get that going because I know I would love that. All of us at Blue Cloud, we've got the whole team, fired up about meeting you guys, so we really want to do that too.

Question #2: My business partner and I bought Austin's 17+ app platform and we are just finishing up with all the transferring, learning a few of the platforms Austin used and I'm beginning to get back to thinking like a marketer. One of the apps that he never completely launched is one that I want to focus on pushing pretty hard once a couple bugs are fixed over the next week or so. For someone who is relatively new to the app world, from the developer side, but has a background in online marketing, what steps would you personally take to relaunch an app for maximum exposure? [4:40] Cool Jason. I'm not entirely sure who you're talking about. It might be Austin Church, it might be some other Austin, but I'm going to assume that this is somebody that you got 17 of their apps and you came in as a developer background and you're saying 'okay there's a lot of opportunity here. What should we do' and you want to know kind of how to launch, what to do first and things like that. So let's walk through that a little bit.

Answer #2:

·       So as a marketer, there's three parts to think about. Traffic, conversion and product. Those are the three buckets and what happens, especially in the app world and a lot of reskinners and old school people that are still locked in this idea of what reskinning was, they think all about the traffic and they think about getting eye balls and how do I get more downloads, but they don't think about the conversion of the product very much.

·       So what I would say because you're a developer and that's a good thing is I would really switch to product mode first and I think that you're probably ready to launch this app, but what you've really got to realize is you've got to launch this app and the data that is going to come in is going to be completely different from what you'd expect because you've never really launched this or done it under your tutilidge. The first thing I would recommend is alright we're going to switch this like a product and if you're a developer, you'll understand this switch means build, remeasure and reiterate and that is how you start thinking about this. You don't think "how do I get this in front of a million people" because that's going to be a waste of your time and money right now if you have no idea what you're doing with it.

·       The second thing is that ASO is going to be a big, that's becoming a more and more viable model as you get more focus on the app because the long tail key words start to come in so I don't know what this app is all about, but what I would really focus on is dialing in that strategy so at least you're going to have a really good foundation of downloads to get you enough data as this thing goes to help you decide what you're going to do and how to update the app specifically.

·       The marketing background I'm assuming you have if you are starting to think like a marketer again as opposed to developer, I would launch some sites and campaigns that push traffic to your app. What that means is go to an ad network, go to Facebook or whatever other sites are out there and start pushing traffic. Go [unclear 7:12] and try to get people to download this app and really just get traffic in there. Get used to that feeling of "I want to learn something and all I'm going to do is go get some answers because I'm going to go get traffic and those are going to get me answers that I need to solve this problem". That's a really good way to think about it. Just find data.

·       The number one thing I would recommend, like along the lines of a product, is focus as much time, especially if you're just getting, you're kind of in the front end of this. Focus as much as you can on the analytics. That is just going to totally change the game for you and it's going to give you such a massive advantage because so few people want to get into the analytics because they can't process the data. They don't want to learn it. I don't know why people are just so scared of data. They don't think it's nearly as important as the key words, which blows my mind, but that's what I would really recommend. Know what your analytics are, know how to process that data and know what to do with it once it starts coming in.

·       You can start to think about things like deals and joint ventures. In the marketing world that's a big thing where you connect dots for other people and that's how you make a ton of money. Joint ventures meaning that you partner with somebody and they launch your app and things like cross promotions or publishing are pretty hot right now. You can start thinking about things like that. If you have a very good app, who could you partner with to make it a really explosive marketing exercise for you? Start thinking about that as well and start making phone calls, start taking people to dinner, get them on the phone. Whatever it may be.

·       Once you have a product that works and is making money, plugin your marketing experience to blow it out of the water. I'm assuming you have some sense of marketing experience. If not, it's totally fine, but the point of all this is even with your developer background, make sure you can measure every single thing that you are about to do when you want to ramp up that marketing so that always comes out in the analytics and it comes down to being able to measure all that. Then when you really want to, the next step after that is obviously ASO, get some kind of like evergreen traffic coming through there and then the third piece is going to be joint ventures, buying traffic and then really going out and marketing it like a real product.

·       So I think that tends to be marketing 101 in terms of the full package, product marketing, product launches and things like that. Depends on the app, depends on the niche, depends on what you're doing, how big the app is, where your core audience is already, but those are the things to think about. One thing to think about on top of all this, which is on the top of my head because this is the part of the course that I just did, the 30 day course I'm doing. How can you market this outside of the app store? Instead of thinking about just buying traffic and getting ASO downloads and stuff like that, how can you collect email addresses? Like how can you send push notifications from somewhere else? How can you control your Facebook page to drive people back to download it? Things like that are another piece to really understand what sort of marketing experience can, how can you pull those users out of the app and get them into an ecosystem that's outside of your entire app. Think in that way. It can make a big difference on that sort of thing as well.

Question #3: Are you allowed to reskin an app made with open source code and then sell that app on the marketplace or does that reskinned app have to be free? If that app has to be free, are you allowed to put ads in it or are you not allowed to profit off of open source apps? [10: 58].

Answer #3:

·       When I answer this, open source code is kind of a loose term because there's a lot of different things that go into it. That's kind of how photos can be. Open source photography.

·       What I would say is when you're talking about marketplace, does it have to be free or whatever, there's a few different marketplaces. Apptopia where you sell full rights to an app and then there's iTunes, which is a marketplace in itself, but you know that's kind of the other way of looking at the marketplace.

·       If you're on Apptopia and you want to sell the apps, you can sell it, but you have to be very clear to the buyer that you're selling the license. You're kind of transferring the license over to them. You're not giving them the full rights to your code and that has to be written in the contract versus iTunes where it really does come down to just the license of the actual code. Some developers do open source and say "you can turn this into a huge business for all I care". Some people say "you can use this all you want, but you can't make money off it. You can't charge people for it". Just make sure you check the license. There's a lot of different licenses and typically developers who do open source are pretty good about telling you what license you can use.

·       On average, you'll be able to charge for paid apps. You'll be able to use in app purchases and things like that and the same thing with ads. It really shouldn't be a big issue and if you every have any questions, you can email the developer and say "what's the deal with this? What can I do? What can I not do?" If that doesn't fit into your plan, then you might want to think about getting even a dollar, spending a dollar on a source code because that gives you the right.

·       For Blue Cloud, we do unlimited license and you can customize that however you want so you can literally do anything you want to do other than go and resell our source code on like a source code website or whatever it may be, but that's also because we have a lot of paid stuff and it's a different license so when you talk about open source stuff, just keep that in mind and just check the license they have on their website that they have and that will typically answer any questions.

Question #4: What mobile game events are worth attending? What events have you gone to to meet amazing ambitious entrepreneurs like yourself? I really want to attend multiple events this year and get some serious environmental exposures from people that are getting the results that I am working towards. What are your recommendations? Or maybe internet marketing events that I could learn from and mastermind with? [13:43]

Answer #4:

·       Really, really terrific question and I have some, we'll start with the answer and then I'll kind of expand on that. There's a few ones. GDC is like the biggest one ever. Game Developers Conference is definitely all about gaming and it's so massive. I think it's one of the biggest conferences in San Francisco other than Sales Force which all [unclear 14:07]. It's just huge and there's a lot of parties and a lot of people hanging out.

·       E3 is the same thing. It's just this massive event. It's not in San Francisco, but there's a few of them all around the world. There's Casual Connect. There's World Wide Development Conference, which is Apple's thing. Stuff like that. What I will tell you about those big events is that it is 100% all about you get out of them what you put into them. So when it's one of those events where all you have to do, the price of entry is you just have to buy a ticket and you show up. Typically that's supported by people who have booths and there's presentations and it's a business. No one is going to go out of their way to say "here's someone you should meet". You kind of got to go make it your own.

·       Determine the people, not the topics. When I went to World Wide Development Conference, I went for the first time in 2012 and I was like "I'm going to go. I just got an app. This is so cool. I'm going to meet all these amazing people and I'm going to be so inspired" and I went and what happened is I realized when I got there it was all really hard core engineers and developers. I was one of if not the only marketer there at least that I met and the idea of talking about apps and templates and key words, this was 2012. People were looking at me like I had three heads on and so it was a very expensive event and I'm really glad I went, but I haven't gone since because what I realized was the topics that were there, I thought it was going to be about apps and cool shit and all that, but I didn't realize that the people there were all going to be developers and it's not a marketers conference. So you need to determine who is the type of person you want to meet? Is it a developer? Is it a marketer? Is it a business person? Is it a deal maker? Who is it? Then look through all of the events you can find and reach out to the owners and say 'who's your best customer' type of thing.

·       Getting almost one level down, you do things like meet ups. Those are really popular in most cities around the world that people say 'I'm interested in this. Who wants to go get five people and go to a bar and talk about this' or whatever.

·       Facebook groups and forums are awesome places as well to connect with other people and learn from them. It's necessarily live and in person, but that could be a really, really great way to do it.

·       GamesIndustry.biz if you're into the games and things like that.

·       GameConfs.com.

·       To answer your question about internet marketing and apps, as you can imagine we still work on apps at Blue Cloud, but we're a lot more, I've been focused a lot more on the internet marketing side because we've got so much information that we want to be able to proliferate and get to everyone correctly and do a good job in marketing so I've spent a lot more time in the IM space and there's a very distinct difference between the IM space and the app space. What that is is people share way more information in internet marketing because they've already gone through this whole idea of they're terrified of online market getting saturated. That happened in 2006-2010. Everyone was like "everyone's building a blog" or 'everyone's got an email list" or "how can I ever make money" and now it's five years later and everyone's saying "actually I can still make a lot of money and everyone else can too". It's kind of this abundance mentality where it just, there's no reason to hold things close to your chest. It's a lot better to share your information and strategies with everyone else and then everyone wins. Apps, where people, I can't tell you how many people come into my office or get me on the phone or whatever and they tell me these amazing things that they're doing and I'm like "this is awesome. Can I please write a blog post about this" or 'how can we tell people about this' and they immediately clam up and say "no, I don't want to share this with anyone". That's one thing you're going to find at a lot of app conferences. You're going to find a lot of really great people who are doing really cool stuff, but just realize that you need to be the person who goes and shares your secrets first and then you'll start to feel people give you their energy back because they're going to trust you if you give them a lot of valuable information up front, but just keep that in mind when you're doing it.

·       I think one more thing that I would put on this list is that I vastly prefer very intimate one on one meetings so I don't really like going to huge events and cocktail parties and shaking hands and having small talk. That's not really my thing. What I really like doing is I love meeting people and I have a huge network, but it's because I always go out to lunch or I get coffee with somebody or drinks with them or dinner and I sit down with somebody for 30-45 minutes and we actually talk about things that we really care about and it's way more than just app store or internet marketing or whatever. It's about the story and the strategy that we've had and the vision of it all and that is what's made a huge difference for me and that's what's really inspired me, especially based on your question "what's the best way to get that energy and juice".

·       To wrap it up, what I would say is it's really good to go to some of these events. I would definitely recommend finding some events that cater to what you're looking for and then once you've identified a few big events and if you can't find any more, if you don't know where to go, just go to GDC or go to Casual Connect. Just go to one of the big ones and go to their chart boost party or planning party or whatever it may be and then go to some local ones and if you can't find any local ones, start your own. Make one happen and then invite everyone you can and five will show up and go from there and then start doing the individual thing. So go on LinkedIn. There's a blog post I wrote about how to network like a boss or whatever and that gives a lot of really good tips about this is how you grow your network. This is how you meet people one on one. That can be really powerful and I can promise you it does not have to be local. It helps a lot, but you know if you live somewhere that's not near a lot of other developers or marketers or whatever, get them on video chat and say "can I get 15 minutes of your time? I want to tell you all these awesome things that are working in my app business". Everyone is going to say of course. They're got 15 minutes to hear about what you've got going. So I think with that, you'll definitely get a really good thing going and then like I said, with Blue Cloud, this is a huge piece of what we're trying to do. Part of souping up Blue Cloud Select is going to be to put together a really group and forum and then have this type of event, so we're working on that as well.

Question #5: I bought the source code Party Slots. I have created a reskin, but with very poor results, very few downloads. Does it mean that I need to improve the source code and change the theme with keywords with traffic because the current don't work anymore? The second question is to create a winner app, what is better: 1) to create an app with key words of a trending topic with traffic, 2) to create an app that the utility match the key words with a lot of traffic, or 3) to create an original and good app and hope Apple sends traffic? [21:29]

Answer #5:

·       Cool. Assuming you've gone through and you've looked at all the previous Blue Cloud Select videos, if not 100% that's the one thing you should do and so what I can tell you upfront is that number 2is what we're going to be talking about. You want to make this thing unique, you want something with the Party Slots code because a lot of people purchase Party Slots to this day, June 15, 2015. People are still launching it. The people who bought it and launched it still make money today, which is awesome and a lot of people bought it a year ago and never made money so it's really not about the market as much as people seem to think it is.

·       To answer your question kind of focusing on number 2 as far as that goes, focus on the functions and not the theme. So you've got Party Slots and you got a smoking deal on it and you're ready to go. Figure out what are the five things that you could add to it. Not what are the five themes I can match this to. What are the five bonus games? What are the five improvements I can make to this core template, this foundation that I have? Start there. Always start with the functionality, always start with how to do that and realize that if you focus on that, it's much better about the conversion than it is the downloads.

·       Eyeballs mean nothing if they don't convert to installs. I'm going to talk about this at the end of this audit, but the idea being you can go to ASO and you can get these key words and you can theme it all you want, but if they don't convert to installs, it doesn't matter. That's not going to change your business. That's not necessarily a good ROI. People are going to download for the functions way more than they're going to download for the theme.

·       Along those lines, create a better product. List off the five functions and rank them in order and most importantly, don't hope for anything. Number 3 was build it from scratch or start over and hope that Apple sends it. Never do that. You always want to have a very good plan. You always want to prove how that plan works.

·       When you're choosing a strategy, think about and this is really hard for anyone in the app business to wrap your head around and something that I'm just starting to get my head around. What would you do if you were five years down the road and you're still working on this game, which is very realistic? A lot of people think about five months. They don't think about five years. Which strategy would you choose if you were thinking about five years? What would you do next week? Which one would you choose based on it being long term? What you realize is that you probably want to focus on making it a really awesome product that has a formula for updating it and making it and improving it and getting better and better versus trying to be like "what's hot right now that I can capitalize on". So always think about that. What is long term? What's going to be around? What is going to make a really great product happen?

·       What I'm also going to talk about is you've got to make it unique. That's what functionality is all about. Make it really unique. Make it unlike a lot of other slot machine games that are out there. You're never going to make it 100% unique, but just go in that direction. Start pointing to the fact that eventually you will be unlike anyone else and people will love you for that.

·       The golden ticket is always you focus on the functionality. You build awesome functionality. You keep making it more unique and then your key words and your titles evolve to match that functionality and that's when you start to see really, really great things happen with your conversion rates and your ASO and everything else.

·       I hope that helps and [unclear 25:00] for you that code has done great things and continues to do great things for great people. So I'm sure you will knock it out.

July BlueCloud 3

Question #8: My app is in the Apple store "English from Pictures". It is for all who want to learn English. I added sound to a famous Harvard developed book named "English Through Pictures". How do I advertise internationally and domestically to ESL, which is English as a Second Language, and kindergarten? [:29]

Answer #8:

·       Okay great. So you have a unique app. This is awesome. You know who you're trying to target. You know who your target customer is, your customer avatars as they call it so that's great.

·       What I would say is really dial in who your app demographic is. Like is it male or female? What age are you going after? Are you going after the kindergarten kids or are you going after their parents? So you've got to think about that sort of thing. What countries are you going after? Really dial in the demographics. Get super, super specific because that's how you're going to be successful. There's a lot of different apps out there. Actually in Blue Cloud Select there's someone who has an awesome how to learn Thai, the language of Thai and they're getting really, really niche focused on that language, so what I would say is figure out, I know it's ESL, but what is the country? What is the language? What is your target demo?

·       Get as specific as you possibly can and then focus all of your ASO on that unique niche because that is actually like an ASO dream to be able to have those specific keywords and you're able to get that dialed in and so not only do you think about the keywords, but thing about your screen shots. It's got to be pictures of people that look like they're from that country and the age in the demographic you are looking to cater to. So have it all match up and use parochial language, words that they're going to understand in that language. Obviously localize it and things like that.

·       Once you really like dial in that demographic and you focus all your ASO and your presentation around that very specific demographic, then what you want to do is you want to start buying installs on Facebook to see if you can get some easy wins. One thing about Facebook traffic and this is true with all ad networks is that when people say "it's really expensive", what's really expensive is buying in the United States or Canada or Australia or even the United Kingdom, but what's not cheap is if you go to a place like you know, Singapore or India or South Africa or like some very, very different market than these tier one countries. You can get apps installed for two cents or three cents. Now the users might no monetize that well, but if you have a very, very specific app for that country, all of a sudden you might be able to lock into a huge win. The economics on that change considerable, especially with your chart rankings and you rank really high in that store, but you'll be able to once you get that demographic dialed really, really well, go after the international traffic on Facebook because you can often get something really, really cheap.

Question #9: I have a beauty app with 4 million downloads. The main demographic is 13-18 year old girls. One hundred percent of my income is via in app purchases, but I'm ready to explore ads! The ad networks mostly have games targeted at men. How would you tackle advertising to this demographic? [3:33]

Answer #9:

·       Well it's a good position to be in so congratulations on that. One thing that you want to make sure you do, once you get into this demographic, kind of the 13, 13 is kind of the break even age number, but even 13-18, make sure that you follow all of the compliance stuff. Amazon is crazy about it, but Google and Apple can be pretty strict, but just make sure you review all that with your ad networks before you make any big changes just because I would hate to see you get you know knocked off for any particular reason.

·       So the first thing you want to do is launch with your regular inventory. So I would definitely start off because you have such a big audience, I would start off with something like banner ads or something really unabrasive. I would show it like pretty deep into the user experience and kind of phase it in. I would not try to make money off of this right off the bat. I would really make sure that it doesn't piss anyone off. Let's say you're going to use like AdMop or even Apple's iAd or whatever and you put a banner in, just launch it with the regular inventory. Don't try to optimize it yet.

·       Just say alright I'm putting it in there and let it run for a couple of weeks, even just one or two. I think it depends on how many daily active users, how many impressions you're getting.

·       Once you get a handful of data, export all of your data out of the ad network and start to identify what performed the best because you're definitely going to see some that work really, really well and you're going to see others that don't perform whatsoever. That's why you want to give it a few weeks to make sure you get enough of this data and it filters out any first campaigns that are happening at that time.

·       Once you identify that, then you can use that data and you can start brokering direct deals. So say your top app is Game of War because it probably will be because they spend so much money and you say "well if I just serve four game ads in here, this is going to do really well" so you take your easy PM and notice that this is like twice as high as the regular kind of market rate and you email their publishing team and say "look I've got an app with 4 million downloads. I've got this many active users. Here are the impressions I'm getting. I want to show your ads exclusively and I would like a premium price on this" and you know do this with like your top ten performing ads because a lot of these people you won't hear from them or they won't be interested, but the few that are, are going to make your business just triple. It's going to make a huge difference. Just keep doing this. Keep filtering out these advertisers because it's always going to be changing.

·       Then look at your demographic data as well. Then you start to do different campaigns in your ad network where you only show it to 13-18 year old people in different countries and you know slice and dice and you're going to get different ads in there and once you really find the ones that are, you get the really good fill rate and some easy PMs, you're going to start to see these direct deals start to pay off. It does require a little bit of hustle. There's no advertisersdirect.com. It doesn't work that way. You've got to go out and you've got to make, you've got to send emails yourself, but I can promise you that's one of the biggest reasons we made a lot of money at Blue Cloud because we did all this.

·       Congratulations on the app and I hope the advertising works out for you.

Question #10: If you have just $1,000 to spend in an app game and you were just starting up in app games and you have experience in Android wallpaper apps, but not games, how do you spend it? Do you choose Apple or Android? [7:15]

Answer #10:

·       This is the last question. Originally I was going to answer this and say you've got to watch the presentation I did about what I would do to make a million dollars by the end of the year, but because you're interested in games, how would I spend it?

·       Well the first thing I would do is I would probably spend it on a really good source code. You know I'd spend about $200 and get something that is really nice and then I would spend the rest of it just making something that is really unique. I would definitely start on Apple because I tend to, I think I like Apple a lot and I think it's best if you're starting. Apple is great!

·       I think you want to get used to the gaming business because it's completely different from the wallpaper business the way people behave. I would try to find something that's really, really unique and I would try to find something that plays to your strengths. So if you have a big knowledge base of wallpaper apps, think about what you know about wallpaper apps that no one knows about games. You know is it about how to move, do you have wallpapers on the server side? Maybe you can use that in your game somehow. What can you leverage? What knowledge do you already have that's really going to make a difference? It always comes down to you've got to have some unique hook when it comes to games because there's so many games out there.

·       That's what I would say. I would download an enormous amount of games. That's probably the first thing I always do. It's free and it's just download tons and tons and tons of games and I make maps of how they monetize. Not top grossing games, just anyone and you'd be surprised at how bad a lot of people are and you'd be surprised at how good some people are across all categories and just get a really good working knowledge.

·       Start out with a source code, have a plan in place, leverage as much as you possible can off of the wallpaper apps in terms of content and then I would go kick some ass from there!

Alright well thanks guys for tuning in. Definitely check out the launch module and make sure you watch the other videos and if you haven't already, join the Facebook group. It is definitely kicking ass and I will see you guys soon.

July BlueCloud 2

Question #2: What are effective Pre-Launch Marketing Strategies that can help get your app noticed before it goes in the store? [:10]

Answer #2:

·       This is a really hot topic right now. A lot of people are asking "how do I launch really big? How do I get my app published? What do I do to make a huge splash? We see these apps and we see a lot of Blue Cloud people in the Blue Cloud Select Facebook group talking about these big launches that they're having" and I think that this is a really important topic and it's going to continue to be more and more important and I have a feeling that next month we're going to get a ton of questions.

·       So what I did, I actually over the past I don't know month or so, I've built a massive, massive kind of soup to nuts app course for not only beginners, but just people who want an entire education on apps and one of the modules that I did was like a 40-50 minute kind of overview power point walk through of like what it means to launch an app and I went all the way from pre-launch to you know launch time to post launch. So what I'm going to do is I'm actually going to put that entire module in here for Blue Cloud Select members. I'm just going to give it to you guys because I think it will be a lot of information. I think it won't get into, there's a lot of how tos and step by steps in there, but it's just going to start a good conversation. I think it's going to do a much better job than if I sit here and list off a few bullet points because I'd rather give you much more information that you can dive into so check out that launch module.

·        

·       I talk about it in the module itself, but go buy Jeff Walker's book "Product Launch Formula". That's what everyone in internet marketing and mobile marketing reads if they want to launch a big app. It is the best book on launching you will ever read. So that's an awesome book. Very applicable to launching apps and just watch the module. I think that will be a much better use of your time.

·        

Question #3: If you have a free app in app store, does Apple not charge anything for that? I know they take 30% of paid apps and in-app purchases, but do they just accept that free apps pay nothing? I am curious since I recently uploaded a free app in the app store, but I don't see anything about Apple charging me? [2:15]

Answer #3:

·       Yes, they're not going to charge you although what they will do is you're going to pay $100 a year to be a developer per account that you have, but that's the only fee. Ad networks, they don't touch that money, but ad networks themselves take out the 30%-40% on their own. Like they already do that on their own budgets, so you've got nothing to worry about.

Question #4: So you always emphasize how important analytics in app is to achieve success. How do we actually use analytics in a brand new app to get new users? I implemented it on one game to track everything and it helped me find out that there was a level that was impossible to finish, but it didn't help me increase revenue and users. [3:00]

Answer #4:

·       Awesome, awesome question because I think this is one thing that happens in analytics is that it's obviously really powerful. There's a ton of data there and you get a lot of data and then you kind of go 'how does this turn into money? What do I do now' and the synthesis of that is where the real money is. That's the hard part and what I would say to you and what I would say to anyone is the reason the analytics is so powerful is you just named a problem that analytics told you and that's what it's going to do for anyone. It's going to say 'here is where all the problems are' or 'here's where all the opportunities are' and then it's you to say 'here's the solution and here's how to fix this'.

·       What I would say to you is 'what did you do about it' so no one could finish this level so did you fix the level? Did you take the level out? Did you make it a little shorter? Did you put a pop up and say' this is the longest level ever. If you want to bypass this, pay $1 and you can go to the next level' maybe.

·       So the analytics, let's say you fixed it. What happens to the people after you fix it? Now do they complete the level? Now what's the next issue? How far does it go? What is the behavior for people who finish that level versus people who didn't finish that level? It doesn't even matter if we get to that level. Things like that. It's all about what you do from finding out that data and what the solution is that you extrapolate from that data.

·        

·       For me, if I said I see a level where it's impossible to finish, the number one thing I would do is I would make the level easy to finish and then I would give a reward at the end of that. Let's say that that's the drop off point. I would say 'you just finished level four. We're giving you 1,000 free coins because you just achieved fourth level status' or whatever it may be.

·        

·       I would do something that gets people to continue coming back and keep playing levels 5-10. Whatever it may be. I would find out how can I get people to go to the highest level possible and [unclear 5:18] people who are playing up to level 365 so I mean you can only imagine how long people will play that game and that's only over the course of six months when we're updating it constantly and things like that.

·        

·       It's all about what are you doing to change that behavior once you identify it. So in a nutshell, analytics helps you identify ways you'd focus your updates. So you see what the problem is. You see what the test is going to be and then you update to solve that problem and say we're going to see if this works from this test. Great question.

·        

Question #5: I get buying traffic for games like Candy Crush, but I launched a game (flow source code) and I bought traffic at about fifty cents per install, but I made about two cents per user. Does it make sense to buy traffic for simple puzzle games or should I focus on bigger games like casino?

Answer #5:

·       Okay, a really good question and this is something Andrew talks a lot about on his Facebook ad course. I've taken that and it's really helpful, but when you say something like this, I think you're looking at buying traffic as if you were trying to make money on that fifty cents, so you're trying to say "I'm going to spend fifty cents. I'm going to try to make fifty five cents on the back end. I'm going to try to make my money back", but the problem is yeah, a simple puzzle game is not what it's built for. Like there's no simple puzzle game in the world where you can go and buy traffic on that and you're going to make your money back really quickly.

·       What I would say is instead of thinking about here's how much I spent, here's how much I'm making, think about here's how much I spent and here's the data I got. I went out and got 200 new users from this country or on tablets and not iPhones or iPads and not iPhones and here's what I learned form it. So instead of thinking about the ROI in terms of how much money you're making, think about it in terms of what data are you getting. What are you learning about your product and about your customers that you can then go and cater to them more? You might find that in Brazil you've got awesome customers so you say "I'm going to go buy 200 more Brazilian users and see if this theory really works" and then you can kind of back off from there.

·       The difference between small puzzle games and those large casino apps or large builder games is lifetime value is calculated very differently. On a small game, lifetime value is just never going to be that big. It's more of a viral coefficient where the big apps, they extrapolate over the course of 500 or 550 days so it's a very, very different user, very different psychology and so it is apples and oranges. It doesn't mean that you shouldn't buy traffic, it just means that when you buy traffic on a small game, it's so that you can get data versus on a big game, they're getting data but they're also trying to make return on investment because their game can sustain that kind of an investment.

·       When you buy traffic on something small, it means you're going to get lots of data quickly so that you can update quickly than if you had to just go and update your keywords and wait for the review and see what the trends are. With buying traffic, what a lot of people forget is in 24 hours you can get all the information and all the insights you ever wanted to know about your app as opposed to waiting a whole week to get enough downloads to do that. Now you're kind of trading time for money there, but that's the beauty of it. If you want to get your app, if you want to figure out what the problems are as fast as possible, that's the way to do it. You go buy traffic and you figure it out. We do that all the time with our apps and on our Blue Cloud websites and some of these bigger apps I'm working on we just go "I think we should use an on boarding experience for this and we're only getting 300 downloads a day. Let's go buy 5,000 downloads really fast and see what the delta is when we AB test that on boarding" and at the end of that test we say it either worked or it didn't. We could have waited three weeks, but we had it done in two days and now we know. We don't have to waste time trying to decide. We just know. So that's what it's all about with the small games. It's like how do I find out what the updates are.

·        

Question #6: Incentive installs still working to boost games? [9:50]

Answer #6:

·       So the idea being, correct me if I'm wrong, but if you put incentivised you know Tapjoy and centivised videos, does that work to create revenue? The answer is yes although it's not quite what it used to be. Oops I guess I clicked that link. Sorry about that guys. Incentivised is not quite what it used to be.

·       Apple has kind of clamped down on this. You can still do it, especially if you do it in a really elegant way, but in terms of making money and revenue in your app, it's really not that powerful of a strategy, at least not as it used to be.

·       Incentives only work when you already have an in app purchase intention. So when we were working on [unclear 10:48], they basically made double their money by putting Tapjoy in versus in app purchases. They had a huge builder game and we were doing this on Shipwrecked and the reason why is because all of those people that already were spending money, we already knew that a lot of people wanted to buy in app purchase. There's a huge community of people that they didn't want to go over that first line of spending a dollar, they always wanted their things for free, but we knew that they were willing enough to do it versus other apps where there's massive traffic, but no one really buys the in app purchases because it just doesn't make a lot of sense in the app and if you throw something like Tapjoy or incentivised videos in there, it doesn't do well at all and people wonder why not because they have millions of users, but it's because there's not a big incentive.

·       Now a good example is one of those, I did a bunch of apps on how to get free likes on Instagram and followers and all that and we were killing it, making like $10,000-$15,000 a week and you can imagine people were spending tons of money to get like thousands of likes on their photos and incentives worked really well in that app because we knew that people really wanted to buy stuff already and so we just needed to give more options for people to get what they really wanted as opposed to spending money.

·       Now if you want a full list of all these incentivised networks and ways to make money, you can go to the website www.mobyaffiliates.com/blog/a-list-of-incentivised-mobile-ad-networks/. It's probably easier to Google it if you don't want to copy it, but you know it can work if you already have that high in app purchase incentive, but I would focus on getting that point first.

·       I hope that answers the question.

Question #7: Why don't you use your huge experience for your own benefits? I mean why do you share all these secrets unless it's very hard competition out there? Why I only find old app not the trend app that really worth to start? Am really sorry for my questions, but I get tired of spending money around. Hope you understand and give me truth answer. Thanks. [13:02]

Answer #7:

·       So I think the question here is asking why are you sharing all this. Are you just doing this because it's too hard to do this yourself and you're trying to make money off of us by not telling us everything. You know, why do I not see all the new stuff or whatever it may be. So I can understand this. I've been in that position and I get it. That's where I started.

·       I think what you'll see is I've actually been sharing this stuff since 2011 and it's funny because I think we were in what I call the first gold rush between 2012 and 2014, all about reskinning and stuff like that, ad networks and everything. I think we're about to go into the second big gold rush, which is going to be all about creating really good products. It's going to be about bridging the gap between the kind of the money outside of the app store and the money inside of the app store and being able to do things with partnerships and subscription models and distribution platforms, so I think that we're going to see another big kind of boom and I hope I can share as much as I possible can. Just already we're starting to see people in Blue Cloud Select updating their apps and following a lot of the analytics and doing a lot of the systematic testing we talk a lot about that we never would have talked about a year or two years ago and they're starting to see big results too that are much more long term and sustainable.

·       So I guess my point is I've been sharing stuff for three or four years and it has nothing to do with, I don't care about sharing my deepest secrets. I will always share my deepest secrets. Most people won't do anything about it. They'll realize that the secrets don't really do anything. You still have to do some work to make it happen and I'm more than happy to share it all because all I care about is the people out there who are willing to go and make that work and put the action and take it to the next level.

·       In terms of like looking at the old apps and why do you see old apps that aren't really the ones that are going to knock it out of the park, I think my point would be you could take any app in the store and if you give it a really good update, you have a really new app that could totally kill it. I mean I've seen it happen multiple times. Recently I just saw an app that got updated and went to number one in the entire app store. The app was built four years ago, so I mean this could happen really easily.

·       The other piece in terms of if you're referring to my portfolios and why don't you see me pumping out apps all the time, well the difference is that I work on really big apps now. I don't necessarily go and build small you know kind of mini apps like I used to, but we do build our own apps. We're going to launch a few more pretty soon, but I work on like venture capital raised apps so that I can understand those models and be able to help you guys out with that, but then I also have tons of people emailing me information so that I can share it with you so if there's something happening in the app store, if there's some trend happening in ASO, even if I don't do it myself like personally like see it on a day to day, like all my friends in my network will email everyone else and say 'this is what's happening. Make sure you know what's going on and we can all kind of figure it out'.

·       I think finally just a quote that I really live by is "you can have everything in life you want if you will just help enough other people get what they want". I personally don't care nearly as much about making $100 million as I do about making, like helping 500 or 1,000 of you guys get to a point where you are happy and satisfied with your life. So if that means sharing secrets and like cannibalizing my own success, I don't care because my life is not about becoming the titan of all titans. It's about making a difference and helping other people. At the end of the day, that's all that really matters. So, that's why and I can understand where you're coming from and the frustration. What I can tell you is that like it always comes down to having really great products and being unique and just pushing it to the limits. That will get you where you want to go. I can promise you that.